With the continuous development of the market economy and people's pursuit of individualization, the individualized development of the lighting industry has become more and more important. The consumer groups are getting younger and younger, they are more interested in new and distinctive things, and put forward higher requirements for the personalized customization of lamps.
Personalized products still dominate the market
The degree of standardization of customized chandeliers, especially mid-to-high-end customized chandeliers, is quite low in the current Chinese lighting market, unlike European and American countries. Standard lighting occupies an important market. China`s personalized lighting products are too strong, which is not only related to Chinese consumption. Concept is related, but also related to China's real estate industry.
Lavius specializes in customizing lamps and lanterns for customers", which has the feeling of VIP members. This caters to the owner's "respect" psychology to a certain extent. Due to the appearance of a large number of customized products, it has a considerable impact Standardized production of products by lighting manufacturers.
In China's real estate industry, there are too many differences in the size of the lamps, whether from the planning of the real estate or the design of the room type, which brings too many "specifications" to the installation of internal lamps. This is also the "resistance" brought about by the standardized production of Chinese lamp manufacturers.
Now some companies are beginning to try to do "standardization" work, this is a signal in the industry. Because everyone knows that if an enterprise wants to scale up, it must take a "standardized" path. However, from the current point of view, the implementation of "standardization" is still somewhat difficult, which to a certain extent has become the "chicken ribs" of this industry.
